SEO & Conversion Optimisation Executive

About the role

A client, a diversified holding and platform-building group, is building an integrated marketing function to strengthen its corporate brand, support its portfolio companies and grow digitally. It is hiring a Digital Marketing Executive in Abu Dhabi, on a full-time, on-site basis, to plan, run and optimise digital marketing across SEO, organic social media and paid media. The role is hands-on and covers day-to-day execution, content coordination, performance monitoring and data-driven recommendations.

Key responsibilities

• Digital marketing planning: turn business objectives into channel plans for SEO, social and paid acquisition, set timelines, maintain campaign calendars and trackers, and monitor delivery against budgets and targets.
• SEO and website optimisation: keyword and competitor research, technical and on-page audits, page metadata, crawlability, indexation, mobile usability and page speed, and use of Google Search Console and GA4.
• Organic social media: monthly calendars, captions and posts, creative coordination, publishing schedules, audience feedback and metric tracking.
• Paid media: plan and optimise campaigns on Google Ads, Meta, LinkedIn and others, including targeting, bidding, budget control, A/B testing and tracking documentation.
• Content and creative coordination: briefs, approval of assets and repurposing of successful content.
• Analytics and reporting: dashboards, campaign reports, benchmarking and presentation of results to stakeholders.
• Budget and supplier coordination: track spend, support purchase requests and invoices, and keep access to advertising accounts and campaign assets.
• Digital governance: checklists, platform access records, brand and privacy compliance and collaboration with Brand, Content, Creative, Digital Product and Technology teams.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Digital Media or a related field.
• Fluent English; Arabic is desirable.
• Three to five years of hands-on digital marketing experience across SEO, social media and paid media.
• Experience planning, launching and optimising campaigns, managing social calendars and working with designers, copywriters and developers.
• Multi-brand, agency or holding-group experience preferred; B2B and B2C experience advantageous.

Required skills

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Google Search Console, Google Tag Manager
• Semrush, Ahrefs or equivalent SEO tools, Looker Studio or Power BI
• Technical and on-page SEO, keyword and competitor research, social media scheduling and campaign tracking