SEO & Digital Marketing Specialist

About the role

AFC Holidays is seeking a results‑driven SEO & Digital Marketing Specialist to manage SEO, Google Ads and social media activities across multiple platforms. The role requires a hands‑on professional who can improve keyword rankings, generate quality leads and maximise marketing ROI.

Key responsibilities

• Manage and optimise over 200 targeted keywords, execute on‑page, off‑page and technical SEO strategies, and monitor tools such as Google Search Console and GA4.
• Oversee social media accounts on Facebook, Instagram, YouTube, TikTok and LinkedIn, publishing daily Stories, Reels and posts while tracking engagement.
• Plan, manage and optimise Google Ads campaigns across Search, Display and YouTube, analysing CPL, ROI and overall performance.
• Prepare monthly performance reports covering SEO rankings, advertising results and marketing KPIs, and present insights to management.

Required profile

• 3–5 years of hands‑on experience in SEO and digital marketing.
• Proven track record managing Google Ads campaigns and delivering lead generation.
• Experience publishing content on major social platforms and coordinating paid social promotions.
• Strong analytical abilities to interpret keyword rankings, campaign metrics and ROI.

Required skills

• On‑page, off‑page and technical SEO, keyword research, backlink building, competitor analysis, schema markup.
• Google Search Console, Google Analytics 4, Google Tag Manager, Google Business Profile.
• Google Ads (Search, Display, YouTube) campaign setup and optimisation.
• Social media management for Facebook, Instagram, YouTube, TikTok, LinkedIn.
• Conversion tracking and reporting.

What we offer

• Monthly salary AED 6,000–9,000, performance‑based incentives.
• Company‑provided meals, travel incentives, employment visa, Emirates ID and medical insurance.
• Benefits in line with UAE Labour Law.