Social Media and Content Marketing Manager

About the role

Lead and evolve Starbucks MENA’s social media presence across all owned platforms, driving meaningful engagement, cultural relevance and sustainable audience growth. You will craft an organic social strategy that balances global brand consistency with local market relevance, ensuring Starbucks remains conversation‑worthy throughout the region.

Key responsibilities

• Develop and own the organic social media strategy for all Starbucks MENA channels, creating annual and seasonal roadmaps aligned with business priorities.
• Manage the social ecosystem on Meta (Instagram & Facebook), TikTok, Snapchat, YouTube and emerging platforms, tailoring content to each platform’s behavior.
• Build robust always‑on content pillars that resonate with Gen Z and Millennial audiences while reflecting local culture.
• Drive measurable growth in followers, engagement, reach and community health through experimentation and optimisation.
• Lead the Community Management team, ensuring a consistent brand voice and timely engagement.
• Define KPIs, monitor performance with platform analytics, and translate data into actionable recommendations for senior stakeholders.
• Stay abreast of platform algorithm changes, cultural trends and competitor activity to continuously evolve the strategy.

Required profile

• UAE national with deep understanding of social media platforms, algorithms and audience behaviours in the MENA region.
• Proven experience developing and executing organic social strategies for consumer brands.
• Strong analytical mindset with ability to turn data into strategic insights.
• Excellent storytelling skills and cultural awareness to create locally relevant, trend‑driven content.

Required skills

• Hands‑on experience managing Instagram, Facebook, TikTok, Snapchat and YouTube accounts.
• Proficiency with social media analytics tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio).
• Content optimisation and platform‑specific storytelling.