Social Media Content Creator & Digital Marketing Executive

About the role

A Dubai-based gifting and e-commerce company is looking for a hands-on content creator to manage its daily social media presence. The person will photograph products, film and edit short videos, write captions and design marketing banners for the website and digital campaigns, working closely with the product and production teams.

Key responsibilities

• Create and publish daily social content, managing the Instagram and TikTok calendar with Reels, Stories, product photography and carousels, adapted to each platform.
• Own photography and video end to end: plan shoots, style products, set up lighting, film, edit and deliver assets, capturing product details and how customers can personalise, use or gift them.
• Design marketing banners, including homepage and mobile banners, email graphics and promotional artwork for launches, offers and seasonal campaigns, with clear messages and calls to action.
• Write captions and campaign copy, including video hooks, on-screen text, captions and banner headlines.
• Plan ahead for key occasions such as Ramadan, Eid, Valentine's Day, Mother's Day and Christmas, coordinating with the team and checking product availability.
• Track views, watch time, saves, shares and website clicks, and use the results to decide which ideas to repeat, improve or retire.

Required profile

• Portfolio showing short-form video, product photography and digital banner design, ideally work you personally shot, edited or designed.
• Practical experience managing social media for a retail, gifting, lifestyle or e-commerce brand.
• Confidence shooting with a smartphone or camera and working with lighting, styling and composition.
• Strong written English; Arabic is a plus.

Required skills

• Editing and design tools such as CapCut, Adobe Premiere Pro, Photoshop or Canva.
• Ability to produce polished work consistently against a daily posting schedule.