Social Media Manager - Arabic Speaker | TikTok Live Specialist

About the role

An Arabic-speaking Social Media Manager is sought in Abu Dhabi, UAE, with experience in the automotive industry and strong TikTok Live skills. The role covers creating automotive content, managing social media platforms, hosting TikTok Live sessions and growing audience engagement and brand presence. It is a full-time, on-site position.

Key responsibilities

• Manage and grow social media platforms such as TikTok, Instagram and Snapchat
• Develop and execute social media strategies for automotive brands
• Host TikTok Live sessions showcasing vehicles, features, promotions and engaging with customers
• Create engaging video content, scripts and creative concepts
• Stay up to date with automotive, social media and platform trends
• Present vehicles and automotive topics confidently on camera
• Collaborate with content creators, videographers and marketing teams
• Monitor analytics and optimise content performance
• Increase brand awareness, engagement and online community growth

Required profile

• Arabic speaker
• Proven experience as a Social Media Manager, Content Creator or TikTok Live Host
• Experience in the automotive industry highly preferred
• Confident personality with strong on-camera presence
• Excellent communication and presentation skills
• Preferred: experience with automotive brands, car dealerships, luxury vehicles or automotive media; understanding of customer engagement and sales-driven content

Required skills

• Knowledge of TikTok trends, algorithms and Live features
• Ability to create creative short-form videos and engaging content