Social Media Manager

About the role

The Social Media Manager will join a growing social network in Dubai, shaping the brand’s online voice and supporting marketing initiatives across key platforms.

Key responsibilities

• Plan, create and publish content aligned with brand guidelines and marketing objectives.
• Manage social media calendars, draft and edit posts, and coordinate visual assets with designers.
• Monitor performance metrics, analyze campaign results and adjust strategies based on insights and trends.
• Respond to comments and messages, and collaborate with internal teams on campaigns and promotions.

Required profile

• Familiarity with fundamental content creation and paid‑ads marketing.
• Strong communication skills for audience interaction and internal collaboration.
• Experience using social media analytics tools and dashboards to track KPIs.
• Ability to manage multiple projects, meet deadlines and work effectively in an on‑site, collaborative environment.

Required skills

• Social Media Marketing – campaign planning, audience targeting and platform management.
• Content Strategy – planning, structuring and aligning social content with broader marketing goals.
• Social Media Optimization (SMO) – improving visibility, engagement and performance across platforms.
• Writing – creating clear, engaging and brand‑appropriate copy.