Social Media Marketing Executive

About the role

Manages all social media channels and campaigns to create an engaging audience experience, increase engagement and online audience satisfaction. Researches and analyzes social media trends, ad revenue and visitor data to improve presence and campaign efficacy while collaborating with various departments to promote the brand.

Key responsibilities

• Oversees the group’s brand social media accounts and online reputation management.
• Develops engaging, creative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyzes social media presences, including digital advertising costs and returns.
• Analyzes social media campaigns using tracking systems to gather visitor data and determine efficacy and improvement areas.
• Works with other departments to develop social media timelines aligned with new product releases, ad campaigns, or other brand messages.
• Monitors and reports on competitor activity within social media spaces.