Social Media Marketing Specialist

About the role

The Social Media Marketing Specialist is a full‑time, on‑site position based in Dubai. You will plan, create and publish engaging social media content to promote Abu Alnaga Contracting’s brand, projects and services.

Key responsibilities

• Develop and schedule posts across relevant social media platforms.
• Create visual and written content that aligns with the brand.
• Monitor engagement, respond to inquiries and manage daily social media activity.
• Coordinate with project teams to gather updates, visuals and project information.
• Analyse performance metrics, generate reports and optimise campaigns.
• Ensure brand consistency and contribute creative ideas for campaigns.
• Stay current with social media trends, especially within the construction and contracting sector.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field (preferred).
• Proven experience in social media and digital marketing.
• Ability to work on‑site in Dubai and manage multiple projects in a fast‑paced environment.
• Strong communication and collaboration skills.
• Knowledge of the construction or contracting industry in the UAE is an advantage.

Required skills

• Social Media Marketing
• Digital Marketing
• Social Media Content Creation
• Social Media Analytics tools
• Canva
• Adobe Creative Suite