Visual Merchandiser

About the role

The Visual Merchandiser is responsible for developing, delivering and communicating visual concepts to promote the brand, products and services in‑store, while training and coaching the store team on visual presentation tasks.

Key responsibilities

• Ensure brand identity and presentation standards in windows and in‑store by creating eye‑catching displays that incorporate commercial sales opportunities.
• Implement brand‑specific visual merchandising standards and coordinate store displays in line with brand guidelines and strategy.
• Develop floor plans, maximize visual impact, and arrange merchandise, signage, fixtures and in‑store layout.
• Photograph changes in merchandise displays and use creative lighting for windows.
• Maximize placement of new lines, re‑merchandise the store when new trends emerge, and create store layouts according to categories.
• Collect reviews and feedback on merchandise and work closely with operations and brand management to increase sales.
• Participate in pre‑opening of stores to ensure brand standards are implemented and conduct market‑trend and lifestyle research.