Assistant Manager – Brand Development

About the role

The Assistant Manager – Brand is responsible for overall brand development and implementation to maximise sales and profit, and to create a strong brand image in the market. This role works closely with the Brand General Manager, Marketing team and retail operations to drive brand growth across the region.

Key responsibilities

• Maximise sales and profitability of brand stores in line with company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for brand stores.
• Deploy resources effectively to ensure complete sell‑through according to product, style and assortment plans.
• Review feedback from territories on brand acceptance and customer expectations.
• Ensure adherence to the financial plan for sales, markdowns, margin and average inventory.
• Create brand positioning together with Marketing and the Brand Principal/General Manager.
• Participate in recruitment and training of team members.
• Study merchandise requirements and set sourcing triggers based on sales data and forecasts.
• Design the merchandise plan (pricing, promotion, assortment) to ensure timely stock availability.
• Determine buying requirements, formulate buying plan and budget.
• Conduct product selection in coordination with buying requirements and research.
• Manage in‑season performance across territories (stock balancing, markdown management, analysis).
• Build brand awareness for “Club Apparel”.
• Coordinate with Retail Operations to gather feedback on retail and brand operations.
• Develop visual merchandising strategy for stores and ensure implementation.
• Acquire market intelligence and analyse trends impacting the business.
• Research brand acceptance in new territories and identify customization needs.
• Map competition prices and products and provide qualitative inputs.
• Identify new site opportunities for brand outlets and discuss with Operations and General Manager.
• Evaluate selected sites on trade area, customer base and merchandising considerations and obtain approvals.
• Coordinate new store openings and refits with operations and projects teams.
• Ensure brand outlet locations align with brand strategy and positioning.
• Monitor adherence to the store opening plan.