Assistant Manager - VIP Events & CRM (Arabic Speaker)

About the role

A major regional retailer with a large, established customer loyalty programme across the GCC is building a dedicated capability for its most valuable customers, identifying, nurturing and growing them through premium experiences and targeted campaigns. You will own the end-to-end execution of the VIP customer programme, reporting to the Manager responsible for customer lifetime value. The role is hands-on, sits at the intersection of customer data, campaign management and premium experience delivery, and involves regular travel across GCC markets.

Key responsibilities

• Plan and deliver premium customer activations end to end, managing invitations, venues, partners, customer experience, assets and follow-up communications, and keep a forward-looking activation calendar.
• Engage directly with VIP customers at activations across the GCC and debrief each activation, proposing improvements based on feedback and performance data.
• Travel across GCC markets as needed to supervise activations and keep delivery standards consistent.
• Coordinate targeted VIP campaigns: timelines, approvals, audience inputs and launch readiness, preparing audience lists and segmentation inputs with the analytics team.
• Manage campaign delivery across CRM, creative and brand teams, support personalised treatments (premium recognition, exclusive rewards, tier acceleration offers, lifecycle nudges), and work with CRM and digital teams on campaign set-up.
• Track programme performance against KPIs (reach, response, engagement, tier upgrades, revenue contribution), run post-campaign analysis, prepare performance summaries for leadership and flag issues early.
• Use AI and productivity tools to work more efficiently on reporting, briefs and data summaries.
• Build relationships with CRM, analytics, marketing and brand teams, coordinate in-store and in-market elements with brand and operations teams, and represent the VIP programme professionally internally and externally.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• 4-5 years' experience in loyalty marketing, CRM, customer lifecycle management or experiential marketing.
• Hands-on experience planning and delivering customer campaigns or events end to end.
• Strong spoken and written Arabic for direct customer engagement in GCC markets; able to read campaign performance data and customer metrics independently.
• Nice to have: loyalty programme or premium customer experience experience, CRM platform experience (e.g. Salesforce), customer segmentation exposure, GCC market experience, and familiarity with AI or productivity tools.

Required skills

• Good command of Excel, PowerPoint and reporting or CRM tools.
• Customer-facing confidence, strong coordination across workstreams, analytical thinking and attention to detail.

The salary is listed as 12,000 AED plus corporate benefits. Only suitable candidates will be contacted.