Associate Director, Commerce, MENA

About the role

WPP Media, WPP's AI-driven media operating unit, is looking for an Associate Director, Commerce, MENA in Dubai. The role drives online sales growth by integrating media strategies with e-commerce initiatives, overseeing the planning, execution and optimisation of media campaigns across digital platforms to increase product visibility, traffic and conversion. It works in a matrix environment with Data & Tech, Programmatic, Performance, Content & SEO practices.

Key responsibilities

• Demonstrate expertise in the commerce landscape across MENA markets and develop tailored commerce strategies for clients aligned with their objectives, readiness and maturity.
• Oversee Retail Media Planning, activation and optimisation, including operational resource planning across departments.
• Manage client commerce teams, ensure day-to-day deliverables are met, and upskill the team.
• Expand client scopes and propose new commerce solutions, and educate clients on emerging market trends.
• Support the commerce director with new business pitches and product development for the practice.
• Track and optimise client KPIs to ensure satisfaction and retention.

Required profile

• 7-8 years' experience in digital/eCommerce media is preferred.
• Strong knowledge of Amazon and e-retail merchandising and media capabilities in the Middle East.
• FMCG, retail, e-commerce/shoppers market and direct response experience is a plus.
• Entrepreneurial spirit, comfort with budgets and numbers, and excellent verbal and written skills.

Required skills

• Understanding of digital, mobile, social media, digital content partnerships, e-commerce and video media.
• Proficiency in reporting and analytics, with strong analytical and strategic thinking.
• Organised, multi-tasking, detail-oriented, assertive and able to prioritise retailer, client and agency demands.

What we offer

• Hybrid approach with teams in the office around four days a week.
• Access to global WPP Media and WPP networks, employee resource groups and in-office events.
• Medical, group retirement, vision and dental insurance, significant paid time off, partner discounts and mental health awareness days.