Brand & Communications Manager

About the role

The Brand & Communications Manager will lead the development and execution of the overall marketing strategy for All Inclusive Collection Properties, aligning initiatives with business goals. This senior role oversees brand positioning, digital transformation, and cross‑functional collaboration to drive growth and maintain a strong market presence.

Key responsibilities

• Define and implement a comprehensive marketing strategy across digital, traditional, and experiential channels.
• Refine brand vision and ensure consistent positioning across all touchpoints.
• Design and launch integrated campaigns that acquire, engage, and retain customers.
• Lead digital marketing efforts, including SEO, SEM, social media, content, email, and paid media.
• Utilise market research and data analytics to uncover insights and growth opportunities.
• Collaborate with senior leadership, sales, and revenue teams to align marketing with revenue targets.
• Manage the marketing budget, optimise resource allocation and maximise ROI.
• Mentor and develop a high‑performing marketing team, fostering creativity and innovation.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA preferred.
• Minimum 10 years of progressive marketing experience, with a proven track record in brand management and digital transformation.
• Strong leadership and stakeholder management skills.

Required skills

• Social Media Marketing
• Email Marketing
• Digital Marketing
• Content Marketing
• SEM
• Data Analytics
• SEO