Brand Manager, Bitesize & Adjacent

About the role

This is a brand custodian role responsible for designing and executing the local brand strategy and marketing activities that deliver specific brand objectives, including NSV and penetration targets, within the global framework. The brand manager builds an optimal local marketing calendar, leads innovation across the chocolate portfolio, and acts as the go-to person for turning new opportunity spaces into launched products.

Key responsibilities

• Analyze category and brand performance, identify whitespace opportunities and set short- and long-term brand strategy
• Create and manage the local brand marketing plan and activity calendar, including budget and resources
• Work with cross-functional teams to build an integrated business plan and ensure content is consistent with global brand guidelines
• Deliver market-relevant brand content, working with the content and media teams
• Co-lead a cross-functional ATG team to deliver a 3-year activity plan covering media plans, NPIs, BPIs and consumer promotions
• Map and size innovation opportunities across chocolate brands and markets, validate them with consumers and build business cases
• Lead early conversations with factories and co-manufacturers on feasibility, capex, MOQ and timelines, and manage a 3-year innovation pipeline

Required profile

• Bachelor's degree in a relevant field; Master's is a plus
• 5-7 years in brand management and/or innovation, preferably in a multinational CPG company
• Track record of owning and growing large-scale brands
• Experience taking innovation from concept to shelf, ideally across more than one brand or category
• Hands-on with full-funnel marketing plans (media, in-store, digital) and comfort in complex matrix organizations
• Middle East & Africa experience is a plus, with focus on GCC/Egypt