Brand Manager – FMCG Beverages (Arabic Speaker)

About the role

This is a high‑visibility, execution‑driven position to grow a fast‑growing ready‑to‑drink brand across the Middle East and Africa. Based in Dubai, you will translate the regional brand plan into market impact, leading activations, innovation launches, packaging and POSM initiatives while collaborating with commercial teams, bottling partners and agencies.

Key responsibilities

• Deploy the regional brand plan and integrated communication across markets.
• Lead end‑to‑end brand activations and innovation launches.
• Brief, guide and manage packaging and activation agencies.
• Own 2D packaging changes and POSM toolkits for the region.
• Track and govern the regional A&M budget.
• Align commercial, marketing, R&D and supply‑chain teams to deliver in‑market.

Required profile

• ~5 years FMCG marketing/brand management experience (beverages a plus).
• Pure marketing/brand management background – not sales or trade marketing.
• Fluent in Arabic and English (mandatory).
• Bachelor’s degree in Marketing, Business Administration or related field.
• Regional or multi‑market experience across the Middle East and/or Africa preferred.

Required skills

• Budget management and A&M tracking.
• Packaging execution and innovation deployment.
• Digital marketing.
• Agency management for activation and packaging partners.