Commercial Account Manager – Middle East

About the role

The Commercial Account Manager will lead profitable growth across the Middle East by developing the surface‑treatment market, expanding the distributor network and executing channel strategies. You will act as the commercial bridge between customers, distributors and internal teams to ensure reliable product availability and sustained revenue.

Key responsibilities

• Drive business development initiatives and execute growth strategies across the Middle East surface‑treatment market.
• Design and implement country‑specific channel‑to‑market strategies to maximise coverage and growth.
• Identify, evaluate, appoint and develop specialised distributors and channel partners in assigned territories.
• Strengthen distributor capabilities to meet short‑, medium‑ and long‑term business objectives.
• Grow market share by uncovering new customers, applications and business opportunities.
• Manage pricing, margins and customer contracts to achieve revenue and profitability targets.
• Conduct market analysis, monitor competition and support commercial decision‑making.
• Align customer and distributor requirements with supply‑chain activities to ensure product availability.
• Provide technical and commercial support to distributors and customers to foster repeat business.
• Maintain accurate reporting, sales pipeline data, contract databases and action plans.

Required profile

• Minimum 5 years of sales or business development experience in surface‑treatment, coatings, chemicals or related industrial markets.
• Proven track record in building distribution networks and go‑to‑market strategies.
• Experience in the Middle East market is preferred.
• Strong commercial acumen, entrepreneurial mindset and customer‑focused approach.
• Excellent communication, negotiation and presentation skills.
• Ability to work effectively in multicultural, cross‑functional environments.
• Fluent English; Arabic highly preferred; additional languages such as Hindi, Malay or German are a plus.
• Willingness to travel extensively across the Middle East.

Required skills

• Proficiency in Microsoft Office.
• Experience with SAP.
• Experience with Salesforce.