Copywriter – Performance Focused

About the role

Dr. Scent is looking for a performance‑focused copywriter to craft high‑impact advertising and marketing messages. You will work closely with the media buying, video production and design teams to drive leads, improve conversion rates and support overall sales growth.

Key responsibilities

• Write compelling ad copy for Meta, Google and TikTok campaigns, including headlines, hooks and calls‑to‑action.
• Develop clear, persuasive marketing messages that address audience pain points, solutions and value propositions.
• Create conversion‑oriented content for landing pages and product descriptions.
• Produce engaging social‑media posts for LinkedIn and Instagram to capture attention and drive interaction.
• Monitor copy performance metrics (CTR, conversion, engagement) and continuously optimise messaging based on data.

Required profile

• 2–4 years of experience in copywriting and advertising.
• Proven expertise in digital marketing and social‑media content creation.
• Fluency in both Arabic and English.
• Strong persuasive writing ability with knowledge of consumer behavior and sales psychology.
• High production speed and a data‑driven approach to testing and improving copy.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• LinkedIn
• Instagram