Creative Marketing Specialist (AI) - Women's Wear

About the role

A newly created position for an AI marketing creative has been found for a women's wear retailer based in Dubai. The role turns the brand's original photography into a much larger volume of on-brand imagery and short-form video using generative AI, working from existing shoot stills, packshots and flat-lays. It is a craft role focused on accuracy, quality and body-positive integrity, not a prompting role.

Key responsibilities

• Extend original photography: create new backgrounds, locations, seasonal refreshes and crops from campaign stills, studio shots and packshots, and generate extra colourways and styling variations from a single shoot.
• Turn flat-lays, ghost-mannequin shots and packshots into realistic on-model e-commerce imagery, ensuring accurate fit, support, coverage, strap placement, drape and fabric behaviour, including lace, mesh and sheer fabrics.
• Correct AI output in Photoshop (hands, anatomy, lace repeats, hardware, seams, skin texture and colour) and check every image against the physical product and brand colour standards before sign-off.
• Create short-form video and animated content from stills for social, paid and product pages.
• Build and maintain prompt libraries, consistent model looks, brand presets and an approval process, and ensure usage rights, model consent and likeness permissions cover all AI-derived work.
• Apply the brand's policy on disclosure of AI-generated or altered imagery and keep content within advertising rules and platform policies for lingerie (Meta, TikTok, Google).

Required profile

• 2-5 years in fashion imagery: retouching, digital art direction, photography, e-commerce content or AI creative.
• Portfolio showing AI-generated or AI-extended fashion imagery with realistic models and accurate garments.
• Expert Photoshop and retouching skills, including colour correction and detail repair.
• Hands-on experience with generative image and video tools such as Midjourney, Adobe Firefly, Flux / Stable Diffusion (ComfyUI), Runway, Kling, Higgsfield or Google Veo.
• Strong understanding of lighting, composition, styling, model direction and product accuracy.
• Working knowledge of image rights, model consent and responsible AI use.
• Experience in women's wear.
• Experience setting up a creative workflow or tool stack in a retail business.

Required skills

• Fashion AI platforms such as Botika, Photoroom or similar virtual-model tools.
• Advanced techniques: LoRA / model training, inpainting, ControlNet and consistent-character workflows.
• Motion and editing skills: After Effects, Premiere Pro or CapCut.
• Knowledge of ASA / CAP Code guidance and social platform ad policies for underwear.