Demand Manager

About the role

As a Demand Manager at Etihad Airways, you will help maximise revenue through accurate demand forecasting and in-depth analysis of demand patterns, market trends and competitor strategies. You will work closely with cross-functional teams to develop and run strategies that help achieve network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Key responsibilities

• Achieve monthly revenue targets and maximise network revenue through demand forecasting and revenue management tactics.
• Forecast demand precisely, mapping it across class, time of departure, day of week, origin and destination, especially during peak periods and special events.
• Manage revenue during peak times and special events to capitalise on demand fluctuations.
• Monitor competitor pricing and market trends and adjust strategies accordingly.
• Track revenue performance metrics, run regular performance reviews and make data-driven improvement recommendations.
• Refine demand trends, validate system outputs and ensure accurate origin and destination data to optimise revenue management inputs.
• Work with commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty so pricing and revenue strategies align with business objectives.
• Use revenue management software and tools to support decisions and optimise revenue opportunities.
• Identify and implement process improvements and provide expertise on demand strategies for revenue management projects.

Required profile

• Degree level education or relevant analytical experience.
• 5 years of experience in a numerate and analytical role.

Required skills

• High familiarity with airline systems such as PROS, Origin & Destination systems, GDS and DDS.
• Reporting tools such as Tableau and Zenztech.

The recruitment process starts with a recorded video interview via HireVue, followed by a technical interview with the hiring manager (possibly with a case study), and may include a follow-up with the leadership team.