Digital Brand And Communication Manager

About the role

Join a fast‑growing international premium consumer brand as the Digital Brand and Communication Manager based in Dubai. You will shape the global brand narrative, drive digital storytelling, and enhance visibility across emerging AI‑powered platforms.

Key responsibilities

• Lead and evolve global brand messaging to ensure consistency across all customer‑facing channels.
• Develop and execute integrated communications strategies that boost awareness, trust and consideration.
• Create engaging social media and content programmes that grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships to drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation.
• Design strategies to strengthen visibility on AI‑driven search, discovery and recommendation platforms.
• Monitor brand sentiment, identify amplification opportunities, and showcase customer stories and product innovation.
• Analyse performance data and present actionable insights to improve engagement and acquisition.

Required profile

• Proven experience in brand communications or digital marketing for consumer brands.
• Strategic thinker with a track record of delivering integrated campaigns.
• Strong relationship‑building skills with media, influencers and internal stakeholders.
• Data‑driven mindset able to translate analytics into actionable recommendations.

Required skills

What we offer

• Opportunity to shape the future of a rapidly expanding premium brand.
• High level of autonomy with direct exposure to senior leadership.
• Competitive salary package and long‑term career development within a global business.