Digital Brand and Communication Manager

About the role

We are seeking a Digital Brand and Communication Manager to shape a global premium consumer brand from Dubai. The role will lead digital storytelling, public relations, influencer collaborations and AI‑driven visibility to strengthen brand perception across multiple markets.

Key responsibilities

• Lead and evolve global brand messaging, ensuring consistency across all customer‑facing channels.
• Develop and execute integrated communications strategies that increase awareness, trust and customer consideration.
• Create engaging social media and content programmes that grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships to drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation and credibility.
• Develop strategies to strengthen visibility on AI‑powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories, product innovation and brand advocacy.
• Analyse performance data and present actionable insights to improve engagement, acquisition and overall brand impact.

Required profile

• Proven experience leading global brand messaging and communications initiatives.
• Demonstrated ability to design and implement integrated communication strategies.
• Track record of creating successful social media and content programmes.
• Experience managing influencer, ambassador and affiliate collaborations.
• Strong media relations and ability to build credibility with industry publications.
• Understanding of AI‑driven discovery and recommendation platforms.
• Analytical mindset with experience interpreting performance data to drive insights.

Required skills

What we offer

• Opportunity to shape the future of a rapidly growing international premium brand.
• High level of autonomy with direct exposure to senior leadership.
• Competitive salary package.
• Long‑term career development within an ambitious global business.