Digital Marketing & Lead Generation Manager (SEO & LinkedIn)

About the role

FinHub, a fintech platform providing infrastructure for digital banking, payments, card issuing, embedded finance and API-driven financial services, is expanding its global commercial operations from Dubai. It is hiring a Digital Marketing & Lead Generation Manager (SEO & LinkedIn) within Global Marketing & Lead Generation, reporting to the Chief Revenue Officer. This is a hands-on, performance-driven role focused on generating qualified enterprise leads and sales opportunities for the global sales organization, working full-time and 100% on-site in the Dubai office.

Key responsibilities

• Build and run the global SEO strategy: keyword research, competitor analysis, technical SEO audits, on-page optimization, content creation and monitoring of organic traffic, conversions and pipeline attribution with GA4 and Search Console.
• Manage the corporate LinkedIn strategy: brand awareness, targeted campaigns, LinkedIn Ads (sponsored content, Lead Gen Forms, retargeting), account-based marketing and executive thought leadership, with a focus on cost per qualified lead and pipeline contribution.
• Create campaigns around customer use cases such as digital banks, payment platforms, card issuing, embedded finance, wallets, corporate banking and core banking modernization, including landing pages, articles, white papers and case studies.
• Set up a digital lead-generation funnel connecting website forms, LinkedIn campaigns and marketing automation to the CRM, qualify and route leads to the Use-Case Sales team, and coordinate with sales and agencies.
• Report regularly on leads generated, acquisition costs, conversion rates and influenced pipeline.

Required profile

• Minimum 5 years of experience in digital marketing, SEO and B2B lead generation.
• Proven track record generating qualified leads for technology, SaaS, fintech or financial services companies.
• Experience with LinkedIn Ads and B2B LinkedIn campaigns, and with CRM and marketing automation platforms, preferably HubSpot or Salesforce.
• Strong analytical skills, excellent English communication skills, and willingness to work full-time from the Dubai office.
• Fintech, banking technology, payments or enterprise software experience strongly preferred.

Required skills

• Technical SEO, on-page SEO, content SEO and organic growth
• Google Analytics 4, Google Search Console, Ahrefs or Semrush
• LinkedIn Campaign Manager, conversion tracking and retargeting
• Conversion optimization, landing pages and lead attribution

What we offer

• Fixed salary and performance-based incentives
• Career development opportunities as the global marketing organization expands
• Direct collaboration with senior commercial leadership and ownership of the digital strategy

To apply, submit your CV and examples of successful SEO or LinkedIn lead-generation campaigns via LinkedIn, including measurable results such as qualified leads, cost per lead, organic traffic growth and pipeline contribution.