Digital Marketing Specialist – Dubai, UAE

About the role

We are seeking a Digital Marketing Specialist to lead and optimise regional digital marketing programmes in Dubai. The role bridges digital marketing, technology and data‑driven decision making, working closely with regional and global teams to deliver measurable business value.

Key responsibilities

• Support annual and quarterly marketing planning, audience segmentation, targeting, channel planning and budget allocation using data‑driven insights.
• Execute and optimise integrated paid and organic campaigns across email, web, social, paid media, events and other digital channels.
• Drive demand generation, lead nurturing and customer engagement programmes aligned with brand, demand creation and sales enablement.
• Serve as regional subject‑matter expert for marketing automation, CRM and digital platforms, managing campaigns in Eloqua, Salesforce, LinkedIn Campaign Manager, Google Analytics and Power BI.
• Create and maintain emails, landing pages, forms, journey maps, nurture programmes, lead‑management workflows and reporting assets.
• Develop and optimise lead scoring, grading, qualification, routing, attribution and conversion measurement frameworks.
• Build and maintain marketing measurement frameworks, KPIs, benchmarks, attribution models and ROI methodologies.
• Analyse campaign performance, conduct funnel, cohort, audience and customer‑journey analysis to inform continuous improvement.

Required profile

• Proven experience in planning, executing and optimising digital marketing and demand‑generation campaigns.
• Strong analytical mindset with ability to develop measurement frameworks and interpret performance data.
• Regional expertise in marketing automation, CRM and related platforms.

Required skills

• Eloqua
• Salesforce
• LinkedIn Campaign Manager
• Google Analytics
• Power BI
• Marketing automation
• CRM platforms