Digital Marketing Specialist

About the role

The Digital Marketing Specialist will plan, implement and optimise the organisation's digital marketing strategies to boost brand awareness, generate leads and drive customer engagement across multiple online channels.

Key responsibilities

• Develop and execute integrated digital marketing campaigns aligned with business objectives.
• Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, X (Twitter), TikTok and YouTube, including content calendars and community interaction.
• Optimise website content and landing pages for organic search, conduct keyword research and apply SEO best practices.
• Plan, launch and monitor Google Ads, PPC and other paid search initiatives, continuously improving ROI.
• Create, edit and publish digital content such as website copy, blogs, newsletters, brochures and videos, ensuring brand consistency.
• Design and run email marketing and lead‑nurturing campaigns using CRM and marketing automation tools.
• Maintain and update website content, collaborate with developers to enhance functionality and monitor performance metrics.
• Track, analyse and report on KPIs using Google Analytics, Search Console, Data Studio and social media analytics, providing data‑driven recommendations.

Required profile

• Demonstrated expertise in planning and executing digital marketing strategies across multiple channels.
• Strong analytical mindset with the ability to interpret performance data and market trends.
• Excellent communication and collaboration skills for working with designers, developers and cross‑functional teams.

Required skills

• Google Ads / PPC
• SEO and SEM
• Keyword research
• Google Analytics
• Google Search Console
• Data Studio
• Social media platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
• Email marketing platforms and CRM
• Marketing automation tools
• Content creation and management