Digital Product Expert – Digital Squad (Retail Banking)

About the role

The Digital Product Expert is responsible for end‑to‑end development, management and rollout of commercial digital products and services within Mashreq’s Digital Studio. The role supports the Product Owner/MarTech Lead in shaping product strategy, designing engaging self‑service platforms and ensuring optimal customer experience.

Key responsibilities

• Lead a cross‑functional team of engineers, designers, QA and platform admins to deliver digital products that meet business and customer needs.
• Prioritise and manage the product backlog, ensuring alignment with strategy and maintaining technical integrity.
• Collaborate with IT, Compliance, Architecture, Operations, CX and Legal to design and launch platform features that drive digital adoption.
• Oversee vendor selection, RFP processes and day‑to‑day partnership to deliver projects on time and within budget.
• Facilitate agile ceremonies (sprint planning, refinements, retrospectives, demos) and track progress, risks and mitigations.

Required profile

• Minimum 7 years of experience in MarTech, CRM or CDP, delivering large‑scale, multi‑country programs.
• Proven track record in managing external vendors and coordinating cross‑functional teams.
• Strong understanding of compliance, data‑privacy regulations and consumer protection requirements.
• Ability to translate business needs into cloud‑based software solutions.

Required skills

• CRM and CDP platforms (customer data unification, segmentation, personalization, activation).
• Migration and integration of major CRM/CDP systems.
• Analytics and ROI measurement.
• Cloud solution design and implementation.