Director of Marketing & Brand

About the role

The Director of Marketing & Brand will shape and execute the group’s brand and marketing strategy across physical and digital channels. Reporting to senior leadership, this role drives brand positioning, campaign development, digital performance, and customer engagement to support revenue growth.

Key responsibilities

• Define and lead brand and marketing strategy for all markets and channels.
• Oversee brand positioning, campaign creation, digital performance, and customer‑engagement initiatives.
• Align brand identity with commercial objectives and improve ROI on marketing spend.
• Manage internal marketing teams and external agencies, ensuring consistency across all touchpoints.
• Collaborate closely with commercial and digital teams to drive revenue growth.

Required profile

• Senior marketing leadership experience in retail, consumer goods, or lifestyle brands.
• Strong exposure to omnichannel marketing and brand strategy.
• Experience in the UAE or regional markets is highly preferred.
• Commercial thinking, disciplined creativity, and strong stakeholder management.
• Proven ability to lead multi‑functional marketing teams.

Required skills

• Digital performance
• Brand Strategy
• Omnichannel marketing
• Customer Engagement
• Campaign Development