Ecommerce Manager

About the role

Sanne is launching a new Shopify Plus website and needs an Ecommerce Manager to own the ecommerce engine that will drive future growth. This hands‑on role will manage website sales performance, day‑to‑day operations, the CRM and email programme, and the creator affiliate channel.

Key responsibilities

• Own end‑to‑end website sales performance – conversion rate, average order value, checkout experience and overall commercial output.
• Execute the marketing roadmap across all digital touchpoints and support new launches and international expansion.
• Manage day‑to‑day ecommerce operations: product listings, merchandising, pricing and site maintenance.
• Develop and continuously improve the CRM system – segmentation, automation, retention flows and lifecycle marketing.
• Run Klaviyo end‑to‑end: write campaign and lifecycle email copy, plan the email calendar and drive list growth, segmentation, testing and deliverability.
• Own the creator affiliate programme on ShopMy – commission structure, tracking links, reporting on revenue and cost per acquisition.
• Maintain Shopify app stack and integration partners, evaluate new tools and flag recommendations to the CTO.
• Collaborate with web development, email and digital marketing agencies to align site changes, CRM capture and paid activity with sales priorities.
• Brief content needs with the Head of Content to support commercial priorities, launches and seasonal moments.
• Create and use AI agents to automate ecommerce processes, reduce manual work and produce faster, reliable reporting with human approval for pricing or client data changes.

Required profile

• Proven track record in ecommerce management, digital trading or a similar commercial role, preferably in DTC or luxury retail.
• Hands‑on experience with Shopify Plus, including managing apps, integrations and agency partners.
• Strong working knowledge of CRM and marketing automation platforms; direct Klaviyo experience preferred.
• Excellent written English with a feel for a luxury brand voice and experience writing converting customer emails.
• Experience running or supporting a creator, affiliate or influencer programme, ideally on ShopMy or a comparable platform.
• Comfortable working across systems, operations and sales – prefers execution over pure strategy.
• Data‑driven, test‑and‑learn mindset.
• Practical experience creating and using AI agents to automate workflows and accelerate analysis and reporting.
• Based in Dubai or willing to relocate.