Executive Personal Brand & Communications Manager

About the role

We are seeking an experienced Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile. The role combines strategic brand planning, media engagement, high‑quality content production and reputation risk management within a fast‑paced, high‑visibility environment.

Key responsibilities

• Develop and execute a personal brand plan aligned with the senior leader’s objectives, values and priorities.
• Design and implement a LinkedIn growth strategy, optimise the profile and manage newsletters, articles, polls and other platform features.
• Oversee content across owned channels, advising on channel selection and cadence.
• Draft, edit and approve speeches, articles, LinkedIn posts, op‑eds, talking points and executive messages.
• Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
• Identify and secure media, speaking and thought‑leadership opportunities; prepare briefings and support media training.
• Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile.
• Monitor coverage, produce reputation and engagement reports and recommend actions.
• Manage reputational risks and coordinate rapid‑response communications with corporate communications and legal teams.
• Oversee content production with designers, videographers and photographers to meet brand standards.
• Plan and coordinate external engagements, including briefings and follow‑up communications.
• Mentor and manage supporting communications staff or external consultants as needed.

Required profile

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
• Minimum 5 years of experience in executive communications, personal branding, public relations or senior content roles, preferably supporting C‑suite or high‑profile leaders.
• Proven ability to operate discreetly, exercise sound judgement and maintain confidentiality.

Required skills

• Analytics platforms
• Media Relations
• Social media tools
• CMS platforms
• Executive communications
• Personal branding
• Public Relations
• Content scheduling systems
• Content production tools
• Video Editing
• Audio recording