Full-Stack Digital Marketing Manager

About the role

We are looking for a Full-Stack Digital Marketing Manager to build and own Awriri’s complete marketing engine from first impression to paid subscriber. You will design, launch, and optimise a 360° funnel that drives brand awareness, lead generation, free sign‑ups, conversion to paid plans, and long‑term retention across the GCC market.

Key responsibilities

• Develop and manage Awriri’s presence on LinkedIn, Instagram, Facebook, and X, creating channel‑specific content.
• Design and execute SEO/GEO/AEO strategies, including keyword research, on‑page optimisation, content SEO and backlink acquisition.
• Plan, launch and optimise paid campaigns on Meta, LinkedIn and Google, build landing pages, and manage the paid media budget while tracking ROI.
• Create onboarding email sequences and in‑app messaging to convert visitors into free users and reduce sign‑up drop‑off.
• Design conversion campaigns, limited‑time offers and in‑app triggers to move free users to paid subscriptions.
• Run lifecycle and community‑building initiatives to keep paid subscribers engaged and lower churn.

Required profile

• Proven experience building end‑to‑end digital marketing funnels for SaaS or B2B products.
• Strong data‑driven mindset with ability to set and monitor CAC targets.
• Experience collaborating with product teams to align feature releases with marketing pushes.

Required skills

• SEO (keyword research, on‑page optimisation, backlink building)
• Paid media management (Meta Ads, LinkedIn Ads, Google Ads)
• Landing page creation and optimisation
• A/B testing of ad copy, creatives and audience segments
• Email marketing and marketing automation
• In‑app messaging and automated nurture flows
• Analytics and performance reporting