General Manager – Holiday Homes Operations

About the role

The General Manager will lead the holiday homes business, driving revenue growth, overseeing daily operations, and ensuring an exceptional guest experience. This senior position is responsible for aligning financial, operational, and customer service objectives while expanding the property portfolio.

Key responsibilities

• Develop and execute revenue strategies to boost occupancy, ADR and RevPAR.
• Lead the sales team to meet monthly, quarterly and annual targets, increasing direct bookings and optimizing OTA listings.
• Implement dynamic pricing models based on market trends, competitor analysis and demand forecasting.
• Oversee day‑to‑day operations, ensuring high standards of housekeeping, maintenance, guest relations and safety.
• Manage relationships with property owners, vendors and contractors to ensure cost‑effective, quality service.
• Prepare, monitor and control the annual operating budget, reporting key financial metrics to senior management.
• Analyze operational expenses and profit margins, identifying opportunities for efficiency.
• Recruit, train, mentor and evaluate a multidisciplinary team across sales, operations and administration.
• Foster a performance‑driven, customer‑focused workplace culture.
• Drive portfolio expansion by onboarding new properties and targeting new customer segments.
• Collaborate with marketing on promotional campaigns and brand initiatives.
• Adopt technology solutions such as PMS, CRM and booking platforms to streamline operations.
• Ensure compliance with local regulations, licensing and health‑and‑safety standards.

Required profile

• Proven senior leadership experience in hospitality, holiday rentals or property management.
• Strong financial acumen with a track record of budgeting, forecasting and profit optimisation.
• Demonstrated ability to develop and execute revenue‑growth strategies.
• Excellent stakeholder management skills, including owners, vendors and internal teams.
• Analytical mindset with experience in data‑driven decision making.
• Effective communicator and team builder capable of fostering a high‑performance culture.

Required skills

• Property Management System (PMS)
• Customer Relationship Management (CRM) software
• Booking platforms