Growth Marketing Specialist – Middle East & Africa

About the role

iHerb is seeking a Growth Marketing Specialist to lead paid media initiatives across its Middle East & Africa markets. You will be responsible for the end‑to‑end execution, optimization, and operational management of campaigns that drive new customer acquisition and revenue growth.

Key responsibilities

• Set up, QA, launch, and monitor paid media campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Manage daily pacing, budget allocation, audience targeting, bidding strategies, and creative rotations.
• Analyze performance metrics (spend, CAC, ROAS, conversion rates) and recommend optimizations.
• Coordinate creative briefings, asset trafficking, localization, and version control.
• Develop and execute structured testing roadmaps for creatives, audiences, bids, landing pages, and offers.

Required profile

• Hands‑on experience managing paid media campaigns in MEA or similar regions.
• Strong attention to detail and data‑driven mindset.
• Ability to work cross‑functionally with creative, analytics, and product teams.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads

What we offer

• Opportunity to impact a global e‑commerce brand.
• Collaborative, innovative work environment.
• Flexible work arrangements.