Head of B2C Growth

About the role

Lead the end‑to‑end B2C growth engine for a fast‑growing real‑estate platform based in the United Arab Emirates. You will own acquisition, activation, retention and lifetime value, with a strong focus on making the mobile app the primary user channel.

Key responsibilities

• Define and execute a multichannel B2C growth strategy across search, paid social, email, push, web and app, using performance data to guide budget allocation.
• Build and optimise acquisition programmes, track CPL, CAC, payback and other key metrics, and scale successful initiatives.
• Connect early‑stage educational research content with high‑intent property searches to move users toward listings and agent contact.
• Drive app installs, adoption, engagement and migration from web to app, owning the full user lifecycle.
• Manage database growth, segmentation, nurturing, email, push and in‑app communications.
• Design rapid experiments on landing pages, onboarding, messaging and offers, delivering clear measurement and actionable insights.
• Lead and develop paid‑media specialists, setting goals and raising execution standards.
• Prepare the growth engine for international scaling, including market selection, channel strategy and performance infrastructure.

Required profile

• Proven track record growing B2C products at scale across multiple channels and markets, preferably in a marketplace or portal environment.
• Hands‑on experience driving app acquisition and long‑term retention.
• Strong analytical judgment, ability to act on incomplete data and make investment decisions.
• Leadership skills to develop specialists without micromanagement.
• Fluent English; additional French or Spanish is a plus.

Required skills

• Advanced fluency with Claude AI (including Cowork and Code) and building AI‑powered workflows.
• Experience with analytics tools such as Mixpanel.
• Experience with marketing automation platforms such as HubSpot.

What we offer

• Full ownership of B2C growth across acquisition, lifecycle, retention and reactivation.
• Remote work from anywhere.
• Full‑time permanent contractor position with competitive market‑aligned compensation.
• Dedicated experimentation budget and access to a modern AI and analytics stack.
• Direct reporting to the CPO in a flat organisational structure with high autonomy.