Head of Commercial – Lead Commercial Strategy for New Digital Telco Brand

About the role

We are hiring a Head of Commercial to lead and execute the end‑to‑end commercial strategy for a new digital telco brand launching in the MENA region. This pivotal leadership role has direct accountability for revenue growth, pricing strategy, customer value management, and commercial partnerships.

Key responsibilities

• Own the commercial strategy and execution: design and execute the commercial roadmap, including pricing architecture, CVM strategies, growth modeling and competitive differentiation.
• Develop compelling product offers in collaboration with the Head of Product and DASS teams to create customer‑centric propositions, plans and bundles aligned with market needs and unit economics.
• Revenue and profitability ownership: build business models, track commercial performance and manage P&L levers to ensure strong topline growth and margin discipline.
• Lead pricing and monetisation: establish dynamic pricing strategies based on behavioural insights, market benchmarks and testing such as conjoint analysis.
• Lead commercial negotiations with partners, payment providers and digital ecosystem players.
• Cross‑functional leadership: work closely with product, marketing and operations to embed commercial goals across GTM plans and digital journeys.

Required profile

• 15+ years of experience in commercial leadership or strategic roles within telco (B2C), digital consumer services or B2C tech businesses.
• Proven track record launching or scaling digital‑first propositions in B2C markets.
• Deep understanding of B2C telco P&L levers, pricing strategy, CVM and monetisation models.
• Experience working across cross‑functional squads with strong influence over product, marketing, finance and channel operations.
• MENA experience preferred, including knowledge of regulatory dynamics and customer behaviour.
• Ability to thrive in fast‑paced, greenfield or high‑growth environments.