Head of Marketing – Exhibitions

About the role

A large-scale international exhibition portfolio is looking for a Head of Marketing to lead its marketing strategy. The role drives audience growth, brand positioning and commercial performance through integrated, data-driven campaigns, working closely with commercial, partnerships and conference teams to attract visitors, delegates, exhibitors and sponsors.

Key responsibilities

• Develop and deliver the overall marketing strategy for a major exhibition or event portfolio
• Lead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisition
• Manage brand positioning and ensure consistent messaging across all channels
• Lead digital marketing, including paid media, search, social, CRM and marketing automation
• Work with commercial teams to support revenue growth and exhibitor acquisition
• Manage media partnerships and industry collaborations to expand reach
• Monitor campaign performance, analyse audience data and optimise marketing effectiveness
• Lead and develop a high-performing marketing team

Required profile

• Bachelor's degree in Marketing, Business or a related field
• Experience in senior marketing roles within exhibitions, B2B events, conferences or media
• Strong experience delivering large-scale, multi-channel marketing campaigns
• Leadership, stakeholder management and communication skills
• Analytical and results-driven, able to manage multiple projects in a fast-paced environment