Head of Marketing

About the role

The Independent Food Company, a UAE-based hospitality group with several concepts including SALT, Shalwa, Kumo, Parker's, Somewhere and Public, is looking for a Head of Marketing to lead its marketing strategy across a growing, multi-site food and beverage group. The role sits at the centre of the function, connecting brand, digital, PR, franchise, partnerships and events, ensuring every campaign launches on time, on budget and on target. It is a hands-on leadership position with direct ownership of budget, results and team.

Key responsibilities

• Oversight of digital, PR, franchise, partnerships and collaborations
• End-to-end delivery of every campaign across functions, through the campaign managers
• Managing the marketing budget and the sales targets it is tied to, with the team accountable for both
• Reporting on all campaigns: performance, results and lessons learned
• Driving the customer journey, alongside the Marketing Director, from first contact to loyalty
• Collaborating cross-functionally with regional teams so what works in Dubai works elsewhere

Required profile

• 10+ years in marketing, with at least 4 years leading a multi-function team
• Proven delivery of campaigns across digital, PR and partnerships, not just strategy
• Commercial mindset: comfortable owning a budget and a sales target
• Experience in a multi-site, multi-market FMCG, F&B, hospitality or retail group
• Ability to challenge the brief and still deliver results
• MBA or Lean Six Sigma is a big bonus; complex matrix FMCG experience is a big plus