Head of Membership Sales - Premium Fitness & Wellness

About the role

A premium fitness, sports and wellness facility in Abu Dhabi is looking for a commercially accomplished Head of Membership Sales. The role is accountable for membership revenue, sales volume, lead conversion, corporate sales, team performance and the overall prospective-member journey.

Key responsibilities

• Lead the strategy, commercial performance and daily operation of the Membership Sales Department.
• Own membership revenue, new-member sales, sales volume, product mix and average membership value.
• Manage lead conversion, appointment booking, show rates, tour-to-sale conversion, referrals and corporate-sales KPIs.
• Recruit, onboard, train, coach and performance-manage Membership Sales Executives; set up sales processes, scorecards and action plans.
• Run pipeline and forecast reviews, one-to-one meetings and performance evaluations; observe and coach calls, consultations, tours and price presentations.
• Deliver sales training on prospecting, appointment setting, consultative selling, closing and CRM discipline.
• Drive lead generation through referrals, networking, former-member outreach, local partnerships and community engagement.
• Develop corporate-membership relationships with companies, government entities, schools, embassies, residential communities and hospitality partners.
• Prepare sales forecasts, pipeline reports and commercial recommendations; analyse lost opportunities, lead ageing and campaign performance.
• Recommend improvements to products, pricing, promotions and incentives; monitor competitors.
• Ensure accurate CRM records, compliant payment processing and clear membership terms, and work with Marketing, Finance, Fitness, Academies, Member Experience and Operations.

Required profile

• At least five years of membership sales, business development or commercial sales experience in a relevant customer-focused sector.
• At least two years of experience leading, managing and developing a sales team.
• Proven record of achieving revenue, membership volume and commercial targets.
• Experience managing the complete sales lifecycle and coaching sales professionals.
• Preferred: Bachelor's degree in Business, Marketing, Sales, Hospitality, Sports Management or a related discipline, and a professional sales, leadership or management qualification.
• Preferred: Level 2 Fitness Instruction qualification, experience in premium fitness, wellness, leisure or hospitality brands, and corporate-membership or partnership experience.

Required skills

• Strong CRM, pipeline management, forecasting and reporting experience.
• Consultative selling, objection handling, negotiation and closing.

Candidates apply through the recruiter's website or by email, stating the subject line "Application - Head of Membership Sales - Abu Dhabi". Only shortlisted candidates are contacted, and there is no recruitment fee.