Head of Sales

About the role

We are seeking an accomplished commercial leader for a confidential leadership opportunity with one of the UAE’s leading FMCG brands. The role will lead the Home & Office business with end‑to‑end accountability for strategy, growth and P&L performance.

Key responsibilities

• Lead the H&O business strategy, driving sustainable growth, market penetration and overall performance.
• Own the business P&L, accountable for revenue, profitability, pricing, commercial investments and margin optimisation.
• Develop and execute customer acquisition and growth strategies, expanding the customer base and unlocking new revenue streams.
• Drive sales performance, distribution expansion, channel development and go‑to‑market effectiveness across the H&O segment.
• Leverage cross‑category FMCG experience to identify growth opportunities and maximise customer value.
• Expand business across home and office customers, corporate accounts, institutional clients and other distribution channels.
• Build and strengthen relationships with key accounts, corporate clients, distributors and strategic partners.
• Lead, motivate and develop high‑performing commercial teams, ensuring strong execution and a results‑driven culture.
• Establish and monitor KPIs, translating commercial strategy into measurable revenue, profitability and market‑share improvements.

Required profile

• Extensive commercial leadership experience within FMCG, preferably beverages, bottled water or related categories.
• Proven track record leading a business unit or commercial function with full P&L accountability.
• Strong experience in customer acquisition, business development and revenue growth.
• Exposure to multi‑category portfolios and multiple sales channels.
• Success in developing and executing commercial strategies in competitive markets.
• Expertise in key account management, corporate sales, channel development and customer relationship management.
• Experience building and leading high‑performing sales and commercial teams.
• Strong financial acumen, strategic thinking, negotiation and execution capabilities.
• Must have UAE or GCC market experience.