Lead Sales Manager (B2B Marketplace)

About the role

We are building Noon Business, a fast‑growing B2B marketplace that streamlines enterprise procurement across the Middle East. As the Lead Sales Manager, you will be one of the first sales leaders, responsible for creating the sales engine from scratch and driving early revenue.

Key responsibilities

• Design and execute the go‑to‑market strategy for the procurement category.
• Identify high‑potential customer segments using data and on‑ground insights.
• Launch early sales motions, close anchor accounts, and generate revenue quickly.
• Run experiments on pricing, RFQ workflows, and customer incentives.
• Understand category economics, supplier incentives, and buying behaviours.
• Build, mentor, and manage a team of Sales Managers.

Required profile

• Minimum 8 years of B2B sales, category management, or business development experience.
• Experience with SME or enterprise procurement customers is a plus.
• Strong ability to influence sellers and customers.
• Willingness to spend time in the market and operate with minimal structure.
• Owner‑mindset with a bias for action and commercial sharpness.

Required skills