Manager Brand and Marketing Programme

About the role

The Manager Brand and Marketing Programme will co‑develop, manage and implement brand strategies for an assigned business unit, aligning with Emirates Airline and dnata brand objectives. This senior role partners with cross‑functional specialist teams to deliver integrated marketing programmes that drive brand equity and business results.

Key responsibilities

• Articulate and communicate the business unit brand strategy, aligning with overall Emirates/dnata brand direction.
• Collaborate with market research, analytics and strategic planning to generate insights on brand, product and customer positioning.
• Translate brand and commercial objectives into clear marketing briefs for specialist teams across the customer lifecycle.
• Manage the MarComms programme, overseeing both run‑time and build‑time marketing requirements and reporting.
• Identify and influence CCMB build roadmaps, ensuring alignment with business unit needs and marketing technology trends.
• Develop and manage the annual budget for brand and MarComms activities, securing resources and funding.

Required profile

• Degree in Marketing or related discipline (or higher qualification).
• 10+ years of experience as a marketing communications manager in an international organisation, preferably airline or travel.
• Project management certification and proven ability to manage senior stakeholders.

Required skills

• Understanding of customer journey development across digital and non‑digital touchpoints.
• Experience with 360° marketing campaign delivery.
• Knowledge of marketing technologies, including automation programs and marketing data management.
• Familiarity with CCMB operational value‑chain and collaboration with IT/Enterprise Architecture teams.
• Ability to develop functional requirement briefs with specialist teams such as UX/IBE, media and performance marketing, customer insight and analytics.

What we offer

• Attractive tax‑free salary in a managerial role.
• Generous travel benefits, including discounted flights and hotel stays worldwide.
• Comprehensive leave, healthcare, transport benefits, life insurance and more.