Marketing Communications Manager
SteerAI · Abou Dabi
Job description
About the role
SteerAI is seeking a Marketing Communications Manager to build the market presence of its defence autonomy solutions. This hands‑on role will own end‑to‑end marketing, from brand narrative to trade‑show execution, supporting sales and internal communications.
Key responsibilities
- Own positioning and messaging for complex autonomy capabilities, tailoring language for military end users, procurement officials, integrators and partners.
- Plan and deliver presence at regional and international defence exhibitions (e.g., UMEX, IDEX, WDS), including stand concept, demo narrative, collateral, briefings and post‑event pipeline follow‑up.
- Produce sales‑enablement content such as capability briefs, one‑pagers, case studies, trial write‑ups, field video/imagery and executive presentations.
- Build and run a thought‑leadership programme: bylined articles, speaking slots, analyst and media relationships in defence and unmanned‑systems press.
- Own digital presence – website, LinkedIn, HubSpot campaigns and nurture flows – and report on engagement from target accounts.
- Manage media relations, safeguard sensitive information and act as the public‑facing guardian of messaging.
- Support internal communications and employer branding as the team scales.
- Establish and enforce the brand system – visual identity, templates, tone of voice.
Required profile
- Bachelor’s degree in Marketing, Communications, Journalism, Business or related field, or equivalent experience.
- 5+ years in marketing and communications, preferably in defence, aerospace, deep‑tech, industrials or high‑growth startup environments.
- Proven experience running trade shows and exhibitions end‑to‑end, including stand build, logistics and VIP visits.
- Strong English writing ability; Arabic is a significant advantage.
- Judgement around handling sensitive, non‑public information.
- Comfort operating without a large team – building the function from the ground up.
- Understanding of the Gulf defence landscape is a strong plus.
Required skills
- HubSpot or comparable marketing automation platform.
- Basic design tooling (e.g., Adobe Creative Suite or similar).
What we offer
- Competitive salary and comprehensive benefits package.
- Collaborative, inclusive work culture with a strong focus on innovation and personal growth.
- Opportunity to work alongside leading experts in autonomous robotics and AI.
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SteerAI
Abou Dabi