Marketing Communications Specialist - B2B Industrial Energy

About the role

A growing company that helps heavy industry decarbonise by replacing fuel-based steam with solar thermal heat is hiring a Marketing Communications Specialist in Dubai. The role covers B2B content creation, social media management, CEO thought leadership, newsletter distribution and performance reporting.

Key responsibilities

• Research, write and edit high-quality B2B content (social posts, newsletters, executive communications, campaign copy) and turn complex industrial topics into clear, authoritative content for senior business audiences
• Manage the social media calendar across LinkedIn, X and YouTube, track engagement and provide performance reports
• Own and run the CEO's LinkedIn thought leadership programme, from calendar to publishing
• Work with external agencies, designers and video producers, writing creative briefs and ensuring brand standards
• Write and manage customer, partner and investor newsletters via HubSpot, and segment audiences
• Track and report on social, content and newsletter performance (reach, engagement, audience growth) to the Head of Marketing

Required profile

• 3-5 years of experience in B2B and content marketing, ideally in the industrial sector
• Exceptional written and verbal English
• Proven experience managing social media, content calendars and thought leadership programmes
• Strong understanding of email marketing, audience segmentation and campaign tracking
• Exposure to ABM and enterprise sales is a plus; experience with external agencies is a plus

Required skills

• Email marketing and audience segmentation
• Social media management and content calendars
• Analytical, organisational and project management skills
• Attention to detail and editorial quality

What we offer

• High level of ownership and visibility across the organisation
• Close interaction with senior leadership and international exposure
• Flexible working arrangements
• Professional growth through skill development and cross-functional learning