Marketing Executive – Drive Creative Campaigns

About the role

We are seeking a dynamic Marketing Executive to lead and execute creative campaigns and promotional events that drive our brand’s growth. The role focuses on developing strategies aligned with market trends and customer needs to enhance our reputation and support continuous expansion.

Key responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising and communication campaigns across channels such as social media, TV, exhibitions, and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness, and competitive activity.
• Initiate and manage surveys to assess customer requirements and loyalty.
• Write copy for various marketing materials including brochures, press releases, and website content.
• Maintain relationships with media vendors and publishers to ensure effective collaboration.
• Monitor campaign performance using metrics and prepare performance reports.
• Collaborate with managers to prepare budgets and monitor marketing expenses.

Required profile

• Proven experience as a marketing executive or in a similar role.
• Strong understanding of market research techniques, data analysis, and statistical methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• BSc/BA in marketing, business administration, or a relevant discipline.

Required skills

• Proficiency in MS Office.
• Experience with CRM systems.
• Familiarity with web analytics tools such as WebTrends.