Marketing Executive – Hotel PR & Communications

About the role

The Marketing Executive will lead public‑relations and communications activities for Swissotel Al Ghurair, an upscale 620‑room hotel in Dubai. Reporting to the Marketing Manager, you will protect and enhance the hotel’s brand image while supporting broader marketing initiatives.

Key responsibilities

• Develop and execute comprehensive PR strategies to boost media visibility and reputation.
• Build and maintain relationships with journalists, influencers, media partners and industry stakeholders.
• Write press releases, media alerts, speeches, talking points and other official communications.
• Coordinate media visits, interviews and FAM trips, preparing kits and ensuring smooth execution.
• Monitor daily media coverage, analyse sentiment and produce regular PR performance reports.
• Create storytelling‑driven content for newsletters, blogs, internal communications and marketing collateral.
• Manage hotel website content, ensure brand compliance and oversee e‑marketing databases and email campaigns.
• Support social‑media posting, influencer collaborations and digital monitoring aligned with PR goals.

Required profile

• Minimum 3 years of experience in hotel marketing or communications, preferably in a 5‑star property.
• Diploma or degree in Marketing, Communications or a related field.
• Proven ability to build relationships with media and stakeholders.
• Strong written and verbal communication skills in English.

Required skills

• Content Management System (CMS) for website updates.
• Email marketing platforms for campaign execution.
• Social media management tools for posting and monitoring.
• Digital analytics tools for tracking media performance and guest insights.

What we offer

• Employee benefit card with discounted rates at Accor hotels worldwide.
• Access to learning programs and qualification opportunities through Accor Academies.
• Career development pathways within the property and across the global network.
• Opportunities to contribute to corporate social‑responsibility initiatives in the local community.