Marketing Executive – Hotel Social Media

About the role

The Marketing Executive will manage and grow the hotel’s digital presence across social platforms, focusing on storytelling, engagement, and brand consistency. Working closely with the Marketing Manager and supporting all hotel departments, especially Food & Beverage, you will develop and execute creative social media strategies that showcase the hotel’s experiences, outlets, events, and lifestyle offerings.

Key responsibilities

• Develop, plan, and execute engaging content for Instagram, Facebook, LinkedIn and other platforms.
• Create high‑quality photo, video and written content aligned with brand guidelines.
• Write compelling captions, posts and stories reflecting the hotel’s lifestyle and guest experiences.
• Maintain the monthly content calendar in coordination with the Marketing Manager.
• Lead and support content shoots across hotel departments, collaborating with chefs, restaurant teams and operational staff.
• Adapt content into platform‑specific formats to maximise reach and engagement.
• Monitor and manage all social media channels, responding to comments, messages and guest inquiries promptly.
• Build and grow the online community, encouraging engagement and fostering brand loyalty.
• Monitor online reputation by tracking mentions, reviews and guest feedback.
• Ensure all content aligns with Le Méridien’s brand identity, tone of voice and visual standards.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Hospitality or a related field.
• 2–3 years of experience in social media management, preferably within hospitality, lifestyle or luxury brands.
• Strong understanding of social media platforms, trends and best practices.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Creative, proactive and detail‑oriented with a passion for hospitality and lifestyle branding.

Required skills

• Adobe Creative Suite
• Canva
• Lightroom
• Premiere Pro
• Instagram, Facebook, LinkedIn
• Photography and videography (highly desirable)