Public Relations Manager – Abu Dhabi

About the role

The Public Relations Manager will support the Head of Public Relations in shaping and delivering PR strategies for the Abu Dhabi portfolio. This role focuses on building brand awareness, positioning the attractions, and securing media coverage across local and international markets.

Key responsibilities

• Implement PR strategies aligned with business objectives and develop tailored story angles for each attraction.
• Identify proactive media opportunities and manage media inquiries, interview requests, and on‑ground support for shoots, events, and launches.
• Organise and host media visits, familiarisation trips and filming opportunities.
• Liaise with internal teams (Brand Marketing, Operations, Legal, HSE, Events, Commercial) and external PR agencies to ensure consistent messaging and timely approvals.
• Proofread press releases, talking points, Q&As and briefing documents; support announcements, launches and seasonal campaigns.
• Monitor media coverage, report on PR performance metrics and maintain organized media lists and reports.
• Manage filming permits, media agreements, NDAs and ensure compliance with internal policies and regulations.
• Track budgets, invoices, agency scopes and maintain PR calendars.
• Support PR aspects of events, coordinate media attendance and oversee guest management to ensure consistent brand storytelling on‑site.

Required profile

• Bachelor’s degree in Public Relations, Communications, Marketing or a related field, or equivalent experience.
• 5+ years of PR experience, preferably in entertainment, hospitality, tourism or theme parks.
• Strong media network in key source markets is preferred.
• Excellent written and verbal communication skills.
• Highly organised with strong project‑management capabilities and ability to work under pressure.

Required skills

What we offer

• Opportunity to shape PR strategy for a high‑profile portfolio in Abu Dhabi.
• Collaborative environment with cross‑functional teams and external agencies.
• Exposure to international media and large‑scale events.