Marketing Executive

About the role

The Marketing Executive will plan and execute marketing initiatives that promote Vaidyaratnam Ayurveda Hospitals and its services to diverse audiences. This is a full‑time remote position focused on both digital and offline channels.

Key responsibilities

• Conduct market research to identify target segments, trends and competitive insights.
• Develop and launch marketing campaigns, coordinating with clinical and administrative teams.
• Manage social media platforms and online presence, tracking performance and reporting results.
• Create content for promotional materials and support lead‑generation activities.
• Maintain brand consistency across all communication channels.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field (preferred).
• Strong communication skills for internal collaboration and external audience engagement.
• Ability to work independently in a remote setting, manage time effectively and meet deadlines.
• Interest or exposure to healthcare, Ayurveda or wellness sectors is an advantage.

Required skills

• Market Research
• Digital Marketing Tools
• Market Planning
• Social Media Platforms
• Basic Analytics