Marketing Lead - UAE

About the role

Osome is an international fintech startup helping businesses automate admin, accounting and bookkeeping. It is looking for a Marketing Lead for the UAE, a high-autonomy, full-stack role that owns the entire funnel from a founder thinking about incorporating in a Free Zone to becoming a long-term accounting client. The role covers demand generation, lifecycle marketing, field marketing and partner marketing, and owns the regional P&L for marketing.

Key responsibilities

• Define and run demand generation programs, tracking LTV/CAC ratios, SQL conversion rates and pipeline contribution
• Build nurture sequences that turn curious leads into active clients and design automated "Founder Journeys"
• Activate partnerships with Free Zones, banks (e.g. Wio, Emirates NBD) and accelerators for bundled growth
• Lead go-to-market launches of UAE-specific features such as corporate tax filing modules and localized VAT tools
• Tailor the global value proposition to the UAE market (mainland vs Free Zone, corporate tax compliance, bilingual needs)
• Run digital, social, content, field and lifecycle programs, including influencer partnerships and event sponsorships
• Represent Osome at UAE startup hubs (Hub71, DIFC, ADGM) and host education-led events for founders
• Own the regional P&L, optimise CAC and report on KPIs with close collaboration with Sales

Required profile

• 6-8 years of field and partner marketing experience in SaaS, tech or event management agencies
• Experience in both digital and in-person event environments, integrating events into the buyer's journey
• Experience owning growth and performance marketing for a region
• Understanding of the fractional/freelancer market; preference for candidates with a fractional role
• Ability to work remotely and flexibly, in an agile, goal-driven environment

Required skills

• Hands-on digital and lifecycle marketing: A/B testing in Meta, drip campaigns in HubSpot, headless SEO awareness
• Attribution modelling and LTV calculations
• Strong collaboration and project management, with measurable alignment to sales objectives

What we offer

• Open, inclusive working environment and an agile, goal-focused model
• Remote-first and flexible working arrangements
• Flexible medical benefits scheme
• Competitive remuneration package