Marketing Manager – B2B Trading Platform SaaS

About the role

The newly established B2B trading platform for electronics and gaming is looking for a Marketing Manager to own the platform’s visibility and trust worldwide. You will lead both outbound and inbound marketing engines, manage agencies, and drive events such as GITEX.

Key responsibilities

• Own the outbound stack: lead‑generation data, email sequences, LinkedIn automation (Aimfox) and AI cold‑calling scripts.
• Manage SEO and performance agencies against written briefs and acceptance criteria.
• Develop platform messaging, buyer and supplier pages, category pages, explainer videos and conversion funnels.
• Create email campaigns, LinkedIn posts, one‑pagers, case studies and weekly buyer offer templates.
• Run the CEO’s LinkedIn profile and the company page as marketing channels.
• Plan and execute events including GITEX Global stand, pre‑booked meetings, supplier dinners and sourcing trips.
• Coordinate marketing‑to‑pipeline handover with junior trading managers to ensure replies within 24 hours.
• Report weekly progress to management.

Required profile

• 5+ years of hands‑on B2B marketing experience covering 360‑degree initiatives.
• Strong command of English.
• Proven experience managing SEO or performance agencies and evaluating deliverables.
• Data‑driven mindset: comfortable reading deliverability, conversion and attribution metrics and acting on them.

Required skills

• SEO
• LinkedIn automation (Aimfox)
• AI cold‑calling scripts
• Email lead generation