Marketing Manager - Indian Food Brand

About the role

A leading Indian food brand with a strong presence across the UAE is looking for a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing in the UAE. The role owns the brand's voice and the commercial results of every campaign across modern trade, foodservice, e-commerce and quick-commerce, reporting to senior leadership and working closely with sales, operations, category and the regional team.

Key responsibilities

• Build and deliver the annual marketing plan covering the festive calendar, product launches and always-on activity, and grow brand equity among South Asian and mainstream UAE audiences
• Run consumer insight and competitor analysis to find white space in the snacking, sweets and ready-to-eat categories
• Lead 360-degree campaigns across digital, social, influencer, OOH, print, radio and in-store, and run seasonal campaigns for Diwali, Eid, Ramadan, Holi, Navratri, Raksha Bandhan and gifting peaks
• Launch new products and outlet openings with measurable go-to-market plans
• Own social media, content and community strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn, and manage paid media (Meta, Google, programmatic) with a focus on ROI, CAC and ROAS
• Drive e-commerce and delivery-platform marketing (Talabat, Deliveroo, Noon, Amazon.ae, Careem and the brand's own channels), and oversee CRM, loyalty and email/WhatsApp marketing
• Partner with hypermarkets and supermarkets on in-store branding, promotions, sampling and shelf visibility, develop trade marketing programmes, POSM and joint promotional plans, and drive footfall to restaurants and sweet boutiques
• Lead and mentor the marketing team, manage creative, media, PR and digital agencies, own the marketing budget and track spend against results
• Align global brand guidelines with local execution with head office and regional teams, and track campaign performance, sales uplift, brand health and customer sentiment

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field (MBA is a plus)
• 7-10 years of marketing experience, including at least 3 years in a managerial role
• Proven background in FMCG, Food & Beverage, QSR, Retail or Hospitality in the UAE/GCC
• Strong experience in both trade marketing and consumer/digital marketing, with a track record of campaigns with measurable commercial impact
• Experience managing agencies, budgets and cross-functional stakeholders
• Excellent command of English; Hindi and/or Arabic is a strong advantage
• Advantages: understanding of the South Asian consumer in the UAE, experience with hypermarket partnerships in the GCC, experience with food delivery aggregators and quick-commerce, familiarity with influencer ecosystems, UAE driving licence and valid UAE residence (preferred)

Required skills

• Brand storytelling, strategic thinking and commercial acumen
• Data-driven decision-making and creativity
• Leadership, negotiation, stakeholder management and passion for food and culture

What we offer

• Competitive salary package based on experience, plus annual leave, medical insurance, visa, flight allowance and other UAE statutory benefits
• Exposure to senior leadership and the chance to shape the brand's regional direction
• A dynamic, multicultural environment combining the agility of a family business with corporate structure
• Clear career progression as the brand expands across the region