Marketing Manager, MENA

About the role

The Marketing Manager, MENA develops and executes regional marketing strategies supporting the American Heart Association's healthcare quality improvement, hospital certification, professional education and science-based programs across the Middle East and North Africa, with a primary focus on Dubai and Saudi Arabia. The role works closely with the Regional Director and the MENA Sales Team to drive market growth, customer engagement, demand generation and brand awareness. It is an individual contributor role partnering with sales, science, product development, digital marketing and business operations teams.

Key responsibilities

• Develop and execute marketing plans and go-to-market plans for quality programs, certifications, educational offerings and new business initiatives
• Partner with sales teams in Dubai and Saudi Arabia on lead generation, pipeline development and customer retention
• Develop customer messaging, value propositions and campaign strategies, and adapt and localize global content while supporting Arabic and English communications
• Conduct market research, customer analysis and competitive assessments, and monitor industry trends and hospital market developments
• Engage Ministries of Health, hospital executives, professional societies and clinical champions, and build strategic partnerships
• Manage campaigns, digital content, presentations, webinars, email and promotional materials
• Manage marketing activities through HubSpot and other platforms, track campaign performance, leads and ROI, and support regional events and training

Required profile

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or a related field, or equivalent experience
• At least 3 years of experience in marketing, business development or commercial marketing
• Prior experience in hospital or healthcare marketing
• Fluency in Arabic and English
• Ability to travel internationally up to 20%
• Preferred: experience in the UAE, Saudi Arabia or MENA healthcare markets, familiarity with marketing analytics, and experience in a matrixed international organization

Required skills

• Hands-on experience with HubSpot or similar CRM and marketing automation platforms
• Market research and use of customer insights
• Experience partnering with sales teams on demand generation

What we offer

• Competitive base salary reviewed regularly against market value
• Annual salary planning and incentive programs
• Medical, dental, vision, disability and life insurance, plus a retirement program with employer match
• Employee assistance program, wellness program and telemedicine
• Heart U, an online corporate university, and tuition assistance
• Paid time off of at least 16 days for new employees and 12 paid holidays